Nonconventional Marketing Activities That Use a Limited Budget and Can

question 24

Multiple Choice

Nonconventional marketing activities that use a limited budget and can increase buzz are known as _____.

• A) gorilla tactics
• B) guerilla marketing
• C) undercover marketing
• D) online guides
• E) e-gossip

---

Definitions:

Philosophy

A system of beliefs or ideas concerning the nature of existence, knowledge, values, reason, mind, and the universe.

German works council

Employee representative bodies in Germany that work with employers to discuss and resolve workplace issues, distinct from trade unions but also focusing on workers' rights.

Labor union

An organized association of workers formed to protect and further their rights and interests.

French unions

Labor unions in France, known for their significant role in national labor policies and practices, and renowned for a high level of activism and participation in protests and strikes.