Which Adopter Group Represents the First 2

question 29

Multiple Choice

Which adopter group represents the first 2.5 percent to adopt an innovation?

• A) innovators
• B) early adopters
• C) early majority
• D) late majority
• E) laggards

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Definitions:

Unit Sales

The volume of product sold, representing a key measure of a company's performance and sales activity.

Variable Expense

Expenses that change in proportion to the amount of goods produced or the volume of sales, like materials or commissions on sales.

Selling Price

The amount of money for which a product or service is sold to customers, setting the revenue baseline for a business.

Contribution Margin

The difference between sales revenue and variable costs, indicating how much revenue contributes to covering fixed costs and profit.