Which of the Following Statements Is TRUE Regarding Brand Communities

question 9

Multiple Choice

Which of the following statements is TRUE regarding brand communities?

• A) Brand communities seem most relevant for low-involvement, routinely purchased products.
• B) Once a consumer becomes a member of a brand community, he or she is always a member.
• C) Brand communities create value through a set of activities that create brand engagement.
• D) Brand communities can add value to the ownership of the product, but they do not build loyalty.
• E) Fostering a community requires the owners of the brand to come together on their own to establish relationships.

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Definitions:

Little Hans

A famous case study by Sigmund Freud involving the analysis of a 5-year-old boy's fear of horses, which contributed to the theory of psychosexual development.

Castration Anxiety

A concept in Freudian psychoanalysis referring to a child's fear of losing their genitalia as a punishment for sexual desires or behaviors.

Pleasure Principle

A driving force of the id that seeks immediate gratification of all desires, wants, and needs.

Reality Principle

A psychoanalytic concept where the ego tries to meet the needs of the id in a realistic manner, considering societal norms and consequences.