While Marketers Must Be Sensitive to Nationality-Based Differences, Some Variables

question 25

Multiple Choice

While marketers must be sensitive to nationality-based differences, some variables create sufficient cultural homogeneity for most products and advertising campaigns targeted to the Hispanic market. Which of the following is one of those variables?

• A) common language
• B) common religion
• C) emergence of national Spanish-language media
• D) emergence of national entertainment figures
• E) all of the above

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Definitions:

Sexual Energy

The vitality and enthusiasm related to sexual feelings and activities, often considered as a driving force of creativity and relationship dynamics.

Id

According to Freud, the psychological force that produces instinctual needs, drives, and impulses.

Rational Thinking

The process of thinking clearly, logically, and applying objective judgment based on facts and reason, rather than emotions or irrational beliefs.

Instinctual Needs

The fundamental biological and psychological needs driving behavior, such as needs for food, safety, and attachment.