Which of the Following Statements Is FALSE Regarding Marketing to Hispanics

question 12

Multiple Choice

Which of the following statements is FALSE regarding marketing to Hispanics?

• A) Hispanic consumers tend to be highly brand loyal.
• B) Hispanics tend to be more receptive than the general market to store brands.
• C) Serious attempts to target Hispanics will often involve Spanish-language media.
• D) Hispanics have historically lagged behind the general population in terms of Internet usage.
• E) The primary retailing responses to this market have been increasing the number of bilingual salespeople, the use of Spanish language signs, directions, and point-of-purchase displays, and merchandise assortments that reflect the needs of the local Hispanic community.

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Definitions:

Congruent

Corresponding in character or kind; in agreement or harmony.

Unchangeable

Something that cannot be altered, modified, or affected by external forces or actions.

Self-concept

An individual's awareness and understanding of their own personality, skills, and traits, forming the basis of their identity.

Carl Rogers

A prominent psychologist known for developing client-centered therapy and his contributions to humanistic psychology.