What Is Typically Absolutely Necessary of Any Firm That Desires

question 93

Multiple Choice

What is typically absolutely necessary of any firm that desires to capture the loyalty of the gay community?

• A) must have separate promotion efforts in gay and mainstream media
• B) must have gay themes in ads placed in mainstream media
• C) must offer discounts to gay consumers
• D) must have internal policies that do not discriminate against gay employees
• E) must use cause-related marketing programs that support causes relevant to gay consumers (i.e., AIDS research)

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Definitions:

Investment Opportunity

A chance to put money into ventures that are expected to yield returns or profits in the future.

Combined Margin

A financial metric that combines various margins (gross, operating, net) to provide insight into a company’s profitability.

Return On Investment

A criterion for measuring the success or financial gain of an investment, by calculating the ratio of net profit to the investment's price.

Margin

The difference between the selling price of a product and the cost associated with producing it.