Which Consumer Group Is Driven by a Desire to Help

question 92

Multiple Choice

Which consumer group is driven by a desire to help with respect to cause-related marketing programs?

• A) Skeptic
• B) Balancer
• C) Attribution-oriented
• D) Socially concerned
• E) Apathetic

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Definitions:

Instrumentality

The probability that good performance will lead to various work outcomes.

Difficult Goals

Targets or objectives that are challenging to achieve due to their complexity, high standards, or the significant efforts required.

Specific Goals

Clearly defined objectives that are quantifiable and time-bound, providing clear direction for effort and focus.

Goal Acceptance

The extent to which individuals endorse and commit to achieving a set goal.