Which of the Following Statements Is FALSE Regarding Cross-Cultural Marketing

question 48

Multiple Choice

Which of the following statements is FALSE regarding cross-cultural marketing?

• A) Marketing across cultural boundaries is a difficult and challenging task.
• B) Increasingly, globalization means mutual influence as products, brands, cultures, and values move back and forth across the world.
• C) There are both subtle and direct ethical issues involved in international marketing.
• D) While marketing strategy is heavily influenced by cultural factors, it does not influence aspects of cultures.
• E) Cultures may differ in demographics, languages, nonverbal communications, and values.