Tracking Consumers' Online Activity and Delivering Specific Banner Ads Based

question 78

Multiple Choice

Tracking consumers' online activity and delivering specific banner ads based on that activity is known as _____.

• A) clickstream
• B) blogging
• C) spam
• D) behavioral targeting
• E) electronic targeting

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Definitions:

Business Days

Workdays typically from Monday to Friday, excluding public holidays and weekends, used in the context of official and financial transactions.

Record Date

The specific date set by a company on which the shareholders must be on the company's books to be eligible to receive a dividend or vote.

Financial Crisis

A situation where the value of financial institutions or assets drops rapidly, leading to a loss of confidence among investors, depositors, and consumers.

Elite Club

A prestigious group or organization that is exclusive to members who meet specific, often high, criteria.