Message Involvement Is Important to Marketers Because

question 18

Multiple Choice

Message involvement is important to marketers because:

• A) the more involved a consumer is with the message the more they will process that message.
• B) the more involved a consumer is with the message the more likely they will be to remember that message.
• C) this can change a consumer's mood.
• D) the more involved a consumer is with the message the more they will process and remember that message.

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Definitions:

Agent's Acts

Refers to the actions performed by an individual (the agent) on behalf of another person or entity (the principal) with the principal's consent.

Voluntary Consent

Consent freely given without coercion, where the individual fully understands what they are agreeing to.

Consideration

In contract law, it's the value that is exchanged between parties in a contract, making the agreement legally binding.

Agency Relationships

A relationship in which one party (the agent) agrees to act for another party (the principal) in a business transaction.