Using Stimulus Characteristics or Consumer Interests Unrelated to the Product

question 32

True/False

Using stimulus characteristics or consumer interests unrelated to the product category is a way of attracting attention to a sales message that might be difficult or impossible to accomplish in any other manner.

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Definitions:

Personality Test

A psychological instrument used to measure and evaluate individual personality traits and characteristics.

Big Five Trait

A theory in psychology that outlines five broad dimensions of personality: openness, conscientiousness, extraversion, agreeableness, and neuroticism.

Defence Mechanisms

Psychological strategies employed by individuals to cope with reality and to maintain self-image.

Minnesota Multiphasic Personality Inventory

A widely used standardized psychometric test of adult personality and psychopathology.