A Method of Measuring Attention by Using an Eye Camera

question 30

Multiple Choice

A method of measuring attention by using an eye camera to record movements of the eyes relative to the advertisement being read or watched, which are then mapped, is called:

• A) eye pupil dilation.
• B) tachistoscopic test.
• C) eye tracking.
• D) starch score test.

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Definitions:

Helping Behavior

Actions taken by an individual to assist or benefit another individual without immediate benefit to oneself.

Grandmother Hypothesis

A theory suggesting that the presence and assistance of grandmothers in caring for grandchildren can increase the survival chances of the grandchildren, thereby enhancing the grandmother's genetic legacy.

Reproductive Senescence

The phase in an organism's life characterized by a decrease in reproductive capacity and output, often associated with aging.

Illustrates

To clarify or make something understandable by providing examples, diagrams, or analogies.