Define Perception and Illustrate How This May Affect Consumer Behaviour

question 45

Essay

Define perception and illustrate how this may affect consumer behaviour.

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Definitions:

Product Strategy

A plan for marketing a product, which involves decisions on items such as pricing, design, packaging, and promotion.

Alcatel

A multinational company that produces telecommunications equipment and services, now part of Nokia.

Customer Value Proposition

A business or marketing statement that describes why a customer should buy a product or use a service, summarizing the benefits of the offer.

Protocol

A statement that, before product development begins, identifies a well-defined target market; specific customers’ needs, wants, and preferences; and what the product will be and do to satisfy consumers.