Purchase of a Product May Be Followed By

question 31

Multiple Choice

Purchase of a product may be followed by:

• A) complaint behaviour.
• B) post-purchase dissonance.
• C) evaluation.
• D) all of the given answers.

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Definitions:

Audience Benefits

The advantages or positive outcomes that an audience can gain from receiving a message or information.

Initial Reaction

The first response or feeling one has towards something upon encountering it.

Problem-solving Approach

A methodical process for finding solutions to challenges or issues by identifying the problem, analyzing information, and implementing strategies.

Audience Resistant

Refers to listeners or readers who are skeptical of, or opposed to, the message being communicated.