In Order to Reduce Post-Purchase Dissonance and Increase Customer Satisfaction

question 32

True/False

In order to reduce post-purchase dissonance and increase customer satisfaction, marketers can provide post-purchase messages confirming the wisdom of the purchase.

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Definitions:

Cloth Monkey

Reference to a series of experiments by psychologist Harry Harlow, which demonstrated the importance of care, affection, and social connections over mere sustenance.

Harlow (1958)

A reference to the landmark psychological study by Harry Harlow on attachment, demonstrating the importance of comfort and care over mere nourishment in rhesus monkeys.

Contact Comfort

The physical and emotional comfort that an individual derives from being in physical contact with another.

Attachment

A deep and enduring emotional bond that connects one person to another across time and space.