A Primary Reason for Taking No Action When Dissatisfied with a Product

question 18

Multiple Choice

A primary reason for taking no action when dissatisfied with a product or service is which of the following?

• A) Consumers believe that firms will take no action.
• B) Consumers are seldom, if ever, dissatisfied with products or services.
• C) Action requires time and effort that may exceed the perceived value of any likely result.
• D) All of the given answers are correct.

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Definitions:

Preapproach

The preparation and research phase before direct contact with a potential customer, aiming to increase the chances of a successful sales interaction.

Selling Process

A sequence of steps taken by a seller to persuade a potential buyer to make a purchase, typically including stages such as prospecting, presenting, handling objections, and closing the sale.

Need-Satisfaction

A sales approach focused on identifying and meeting the explicit needs of the customer.

Sales Presentation

A formal pitch or display of a product or service aimed at persuading potential buyers to make a purchase.