The Difference Between Repeat Purchase Behaviour and Brand Loyalty Is

question 7

Multiple Choice

The difference between repeat purchase behaviour and brand loyalty is not explained by which of the following statements?

• A) Repeat purchase often results in brand loyalty.
• B) Brand loyalty implies a psychological commitment to the brand.
• C) Repeat purchase may exist because there is only one brand in that product category.
• D) Brand loyalty is biased.

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