In Order to Reduce Post-Purchase Dissonance and Increase Customer Satisfaction

question 16

Multiple Choice

In order to reduce post-purchase dissonance and increase customer satisfaction, marketers can:

• A) encourage extensive pre-purchase alternative evaluation.
• B) encourage the use of a compensatory decision rule.
• C) provide post-purchase messages confirming the wisdom of the purchase.
• D) encourage the use of a conjunctive decision rule.

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Definitions:

Valuable Information

Data or knowledge that can be useful for making decisions or understanding situations better.

Avoid in Campaign

Actions or strategies that marketers or political campaigners should steer clear from to prevent negative outcomes or backlash.

Patreon

An online platform that allows creators to receive funding directly from their fans or patrons on a recurring basis or per work of art.

Independent Creators

Individuals who produce content, products, or services on their own, often leveraging digital platforms to distribute their work.