If a Consumer Has a High-Performance Expectation for a Product

question 28

Multiple Choice

If a consumer has a high-performance expectation for a product and after use performance is perceived as worse than expected, this consumer will be:

• A) non-satisfied.
• B) satisfied.
• C) dissatisfied.
• D) unsatisfied.

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Definitions:

Directional

In research, directional usually refers to a hypothesis that specifies the direction of an expected difference or relationship.

µ > 164

A mathematical condition indicating that the population mean is greater than 164.

One-tailed

Describes a hypothesis test or statistical analysis where the significance is tested in only one direction, indicating the expected direction of an effect.

Directional

In hypothesis testing, directional refers to a hypothesis that specifies the direction of an expected difference or relationship (e.g., greater than, less than) between two groups or variables.