A Primary Reason for Taking No Action When Dissatisfied with a Product

question 18

Multiple Choice

A primary reason for taking no action when dissatisfied with a product or service is which of the following?

• A) Consumers believe that firms will take no action.
• B) Consumers are seldom, if ever, dissatisfied with products or services.
• C) Action requires time and effort that may exceed the perceived value of any likely result.
• D) All of the given answers are correct.

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Definitions:

Goodwill

The intangible asset that arises as a result of the acquisition of one company by another for a premium value.

Presenter's Block

The phenomenon where an individual finds themselves unable to proceed with a presentation, similar to writer's block.

Descriptive Summary

A detailed overview that conveys the main points, characteristics, or features of a topic or piece of work.

One-Sentence Summary

A concise statement that captures the essence or main point of a larger body of work or argument.