In Using Social Stratification to Develop Marketing Strategy, the Following

question 42

Multiple Choice

In using social stratification to develop marketing strategy, the following steps should be followed:

• A) 1. Make marketing mix decisions; 2. Target social strata; 3. Relate status variables to product consumption; 4. Develop product position.
• B) 1. Target social strata; 2. Relate status variables to product consumption; 3. Make marketing mix decisions; 4. Develop product position.
• C) 1. Relate status variables to product consumption; 2. Target social strata; 3. Develop product position; 4. Make marketing mix decisions.
• D) 1. Relate status variables to product consumption; 2. Make marketing mix decisions; 3. Develop product position; 4. Target social strata.

---

Definitions:

Mascots

Characters, often anthropomorphic, used to represent a team, brand, or organization, typically for marketing or spirit reasons.

Consequences

Results or effects that stem from specific actions or conditions, potentially leading to positive or negative outcomes.

Supporter

A person who backs or advocates for someone else, often providing emotional or practical assistance.

Honest Feedback

Constructive and truthful responses given to someone with the intention of helping them improve or understand their performance.