For a Target Market Using an Outlet First, Brand Second

question 29

Multiple Choice

For a target market using an outlet first, brand second decision sequence, a manufacturer should:

• A) develop point-of-purchase displays.
• B) use more exclusive distribution.
• C) implement programs targeted at retail sales personnel.
• D) develop point-of-purchase displays and implement programs targeted at retail sales personnel.

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Definitions:

Private Employers

Individuals or entities that operate businesses or hire workers in the private sector, as opposed to government entities.

Eligible Employees

Workers who meet certain criteria set by their employers or government regulations, qualifying them for specific benefits or rights.

Family and Medical Leave Act

A U.S. federal law that provides eligible employees with unpaid, job-protected leave for family and medical reasons.

Americans with Disabilities Act

A civil rights law that prohibits discrimination against individuals with disabilities in all areas of public life.