A Stockout Situation Is

question 48

Multiple Choice

A stockout situation is:

• A) caused when a store is temporarily out of a particular brand or product.
• B) caused by a failure to integrate place correctly into the retail channel.
• C) market demand being underestimated due to a failure to understand consumer behaviour.
• D) caused by a failure to integrate place correctly into the retail channel and market demand being underestimated due to a failure to understand consumer behaviour.