All of the Following Are Examples of Shopping Orientation Clusters

question 28

Multiple Choice

All of the following are examples of shopping orientation clusters except:

• A) Happy Busy Shoppers.
• B) Happy Social Shoppers.
• C) Challenged Shopping Avoiders.
• D) Sad Shopping Nuts.

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Definitions:

Target Audience

The specific group of consumers a product, service, or content piece is aimed at, similar to target markets but often more focused.

Tone

The attitude or emotional quality conveyed through the choice of words and style in oral or written communication.

Expectations

Assumptions or beliefs about what is likely to happen or what someone should do in the future.

Audience

The group of people who watch, read, or listen to something, especially the ones targeted by a message or presentation.