A Maintenance Strategy Is

question 24

Multiple Choice

A maintenance strategy is:

• A) a strategy for maintaining consumers highly involved with a brand.
• B) a strategy for maintaining current involvement levels.
• C) a strategy used by marketers to maintain current purchase behaviour in a situation where the brand is purchased habitually by the target market.
• D) a strategy used by marketers to maintain current purchase behaviour in a situation of high involvement.

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Definitions:

Acetylcholine

A neurotransmitter in both the central and peripheral nervous systems that is involved in muscle contraction, memory formation, and various other functions.

Axon Terminal

The end of an axon, which makes synaptic connections with another nerve cell or with a muscle or gland cell, allowing for the transmission of electric nerve impulses.

Neurotransmitter

Chemical substances released at the end of a nerve fiber by the arrival of a nerve impulse, which by diffusing across the synapse or junction causes the transfer of the impulse to another nerve fiber, a muscle fiber, or some other structure.

T-tubule

Tubular extensions of the cell membrane in muscle cells, which play a critical role in the conduction of electrical signals for muscle contraction.