Preference Strategy Is Used When

question 31

Multiple Choice

Preference strategy is used when:

• A) the objective is to make a brand currently in the evoked set the preferred brand of the target market. This is especially used when the consumer undertakes extended decision making.
• B) the objective is to make the brand the preferred one of the target market, placing it in the inert set. This is especially used when the consumer undertakes extended decision making.
• C) the objective is to make the brand the preferred one of the target market, placing it in the evoked set. This is especially used when the consumer undertakes limited decision making.
• D) the objective is to make the brand the preferred one of the target market, mainly through the use of marketing communication techniques.

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Definitions:

University Market

The specific demographic and economic segment focused on higher education institutions and their surrounding communities, including students, faculty, and campus-related services.

Appealing

Attractive or interesting in a way that draws attention.

Age Cohort

A group of individuals within a statistically similar age range who share certain characteristics or experiences.

Segment Markets

The practice of dividing a broad consumer or business market, normally consisting of existing and potential customers, into sub-groups of consumers (known as segments) based on some type of shared characteristics.