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To be effective, a marketer must understand the characteristics of:
Sincere Apology
An authentic expression of regret for an action or mistake, highlighting genuine remorse and intention to rectify the situation.
Financial Loss
The reduction in monetary value that occurs as a result of an investment decision or business operation.
Expectations
Anticipated outcomes or standards of performance in various contexts.
Good Buffer
A strategy or substance used to minimize or neutralize the impact of a negative message or effect.
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