When the Marketer Can Neither Control nor Influence the Physical

question 1

Multiple Choice

When the marketer can neither control nor influence the physical situation:

• A) advertising should be increased.
• B) product improvements should be made.
• C) the sales force should be increased.
• D) the various elements of the marketing mix should be altered to match the needs and expectations of the target market.

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Definitions:

Decision Support System

An informational application that supports complex decision making and problem solving by combining personal knowledge with relevant historical data and projections.

Information Interface

A system or platform through which users can access, interact with, or exchange information.

Desktop Publishing Program

Software designed for creating visual communications such as brochures, business cards, and flyers, enabling users to combine text and graphics.

Word Processing Program

Software used for the creation, formatting, and editing of text documents.