To Use Opinion Leadership, Marketers Can

question 9

Multiple Choice

To use opinion leadership, marketers can:

• A) create advisory boards composed of leaders from the target market.
• B) give samples to opinions leaders.
• C) give opinion leaders free access to their services.
• D) All of the given answers are correct.

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Definitions:

Computers

Electronic devices that process, store, and retrieve information, executing tasks based on programmed instructions.

Savings Method

is a memory recall technique noted by Ebbinghaus, measuring the retention of information by comparing the rate of learning to the rate of relearning the same information.

Relearns

The process of learning information or skills again, which were previously acquired and then forgotten or unpracticed.

Recognition

The ability to identify previously encountered information, stimuli, or events.