Current Trends That Marketers Should Consider When Assessing New Marketing

question 33

Multiple Choice

Current trends that marketers should consider when assessing new marketing opportunities include:

• A) waste management.
• B) the importance of the household pet.
• C) information technology use in households.
• D) all of the given answers.

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Definitions:

Behaviorism

A theory in psychology that emphasizes the importance of observable behaviors rather than internal processes such as thoughts and emotions.

Watson

Refers to John B. Watson, an American psychologist who established the psychological school of behaviorism, emphasizing the study of observable behavior.

Skinner

B.F. Skinner was a prominent psychologist and behaviorist known for developing the theory of operant conditioning, which describes how behaviors are influenced by their consequences.

Behaviorists

Psychologists who focus on observable behaviors, rather than internal mental processes, as the subject of their studies.