Using the Ideal Point Multi-Attribute Attitude Models Presented in the Text

question 19

Multiple Choice

Using the ideal point multi-attribute attitude models presented in the text, the lower a computed attitude score, the ____________ the attitude.

• A) more favourable
• B) more neutral
• C) more unfavourable
• D) more uncertain

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Definitions:

Effectiveness

The degree to which something is successful in producing a desired or intended result.

Average Weight

The sum of the weights of all individuals in a group divided by the number of individuals in that group.

Canadians

Residents or citizens of Canada, a country located in the northern part of North America.

Null Hypothesis

The assumption that no meaningful variation exists between defined groups, attributing any detected differences to random sampling or mistakes in the experiment.