Source Credibility Is a Function Of

question 51

Multiple Choice

Source credibility is a function of:

• A) cognitive and affective components.
• B) operant conditioning.
• C) trustworthiness and expertise.
• D) subject receptiveness.

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Definitions:

Attention-Getting Devices

Techniques used in communication to capture the audience's attention at the beginning of a message or presentation.

Persuasive Memos

Written communications intended to influence or convince the reader about a particular action or decision.

Routine Messages

Standard or repetitive communications that convey regular, day-to-day information within the operations of an organization or between individuals.

Natural Resistance

Natural resistance refers to the innate ability of an organism to fend off diseases, pests, or various environmental stresses without the assistance of modern scientific methods.