Cognitive Dissonance Is

question 1

Multiple Choice

Cognitive dissonance is:

• A) a term first used by Leon Festinger.
• B) usually more likely to occur with high-involvement purchases.
• C) the experience of inconsistency between attitude components.
• D) all of the given answers.

Analyze the role of advertisement repetition and its psychological effects on consumers.

Differentiate between one-sided and two-sided argument approaches in advertising.

Understand the interplay between source attractiveness and product marketing.

Understand the use and impact of emotional appeals in advertising.

---

Definitions:

Incentive to Deviate

A situation where a party has a profitable reason to diverge from a prescribed strategy or agreement.

Monopoly Output

The quantity of goods or services produced by a monopolist, characterized by the lack of competition and the ability to control prices.

Colluding Duopoly Firms

Two firms in a duopolistic market condition that agree, often secretly or illegally, to set prices or control the market in a way that disadvantages competitors or exploits consumers.

Price Rise

An increase in the cost of goods or services, often equated with inflation but can also indicate a market adjustment due to supply and demand.