The Sleeper Effect

question 39

Multiple Choice

The sleeper effect:

• A) is a communication phenomenon.
• B) is typically more prevalent for low-involvement purchases.
• C) changes consumer attitudes such that non-credible sources produce attitude change similar to credible sources over time.
• D) is a communication phenomenon, is typically more prevalent for low-involvement purchases and changes consumer attitudes such that non-credible sources produce attitude change similar to credible sources over time.

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Definitions:

Avoidance Strategies

Coping strategies designed to distract us from thinking about the source of anxiety.

Reality Anxiety

The fear or apprehension caused by real, external threats or situations, distinct from neurotic or moral anxiety.

Neurotic Anxiety

is a psychological term for a chronic sense of anxiety that arises from unresolved internal conflicts and anxieties, according to psychoanalytic theory.

Freud

Sigmund Freud, an Austrian neuroscientist who established psychoanalysis as a technique for addressing mental disorders through conversational interactions between a therapist and a patient.