A Concern in Using the VALS Typology Is That

question 51

Multiple Choice

A concern in using the VALS typology is that:

• A) VALS are individual measures but many consumption decisions are household decisions.
• B) VALS may not be useful for non-important purchases such as detergent.
• C) most individuals have characteristics of several categories.
• D) All of the given answers are correct.

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Definitions:

Simple Random Sampling

A sampling method where each member of a population has an equal chance of being included in the sample.

Confidence Interval

A range of values, derived from the sample data, that is likely to contain the value of an unknown population parameter.

Standard Deviation

A metric indicating the degree of spread or distribution among a collection of numbers.

Sample Size

The number of observations or individuals participating in a study from which conclusions about the larger population can be drawn.