Marketing Researchers 'Talk' to Hundreds of Consumers to Find Out

question 37

Multiple Choice

Marketing researchers 'talk' to hundreds of consumers to find out:

• A) what they feel about their 'roles' in the family and society.
• B) how they use various products.
• C) their hopes and dreams for themselves and their families.
• D) all of the given answers.

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Definitions:

Chemical Sense

Refers to the sensory systems that allow organisms to perceive the chemical composition of their environment, primarily taste and smell.

Taste

The sensation produced when a substance in the mouth reacts chemically with taste receptor cells located on taste buds.

Kinesthesia

Our movement sense—our system for sensing the position and movement of individual body parts.

Chemical Sense

Chemical sense refers to the sensory systems, specifically taste and smell, that rely on the detection of chemical substances in the environment.