The Answer to the Customer's Question, "Why Should I Buy

question 21

Short Answer

The answer to the customer's question, "Why should I buy your brand?" is found in the ________.
quality image
customer services
value proposition
differentiation
pricing and promotion structure

---

Definitions:

Brightness Contrast

Brightness contrast involves the perception of an object's brightness being affected by the brightness of its surroundings, making it appear lighter or darker.

Lateral Inhibition

A neural mechanism that increases contrast and sharpness in visual and auditory pathways by inhibiting neighboring neurons' activity.

Physiological Mechanism

The processes and functions of an organism or its parts that contribute to the physical and chemical phenomena associated with life.

Color Blindness

A vision impairment where an individual has difficulty distinguishing between certain colors, typically red and green or blue and yellow.