Lexus Targets Wealthy Consumers with Similar Needs and Buying Behaviours

question 20

Short Answer

Lexus targets wealthy consumers with similar needs and buying behaviours, even though the consumers are located in different countries.This is an example of ________.
intermarket segmentation
loyalty segmentation
life-cycle segmentation
targeting segmentation
psychographic segmentation

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Definitions:

Financial Meltdown

An extreme financial crisis characterized by rapid devaluation of assets and major institutions' failures, leading to economic downturns.

Economic Model

An economic model is a simplified theoretical construct that represents economic processes, mechanisms, and variables to analyze and predict economic behaviors and outcomes.

Economic Model

Simplified representations of complex economic processes designed to help understand, explain, and predict economic phenomena.

Real Situation

Pertains to actual events or circumstances as they exist in reality, without hypothetical modifications.