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Recall that Harold Kelley (1950) told some college students that their guest lecturer was a warm person, and others that he was a cold person. The visitor then lectured for twenty minutes and behaved in a very arrogant way during the lecture. When students evaluated the lecturer, __________.
Proprietary Rights
Legal rights granted to owners to control the use of their intellectual property or inventions exclusively.
Venture Capital Fund
A pool of funds managed by professionals that is invested in high-growth potential startups and early-stage companies.
Adding Value
The process of enhancing a product or service to make it more attractive to customers, thereby increasing its worth.
Venture Capital Firm
A company that invests in startups and early-stage companies with high growth potential in exchange for equity.
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