Because Dissonance Reduction Processes Are Mostly Unconscious, People __________

question 140

Multiple Choice

Because dissonance reduction processes are mostly unconscious, people __________.

• A) tend to use them as coping strategies
• B) often will overestimate how badly negative feedback may affect them
• C) usually will put a lot of effort into reducing cognitive dissonance
• D) must change their behaviors, not their thoughts, to reduce feelings of dissonance

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Definitions:

Market-Product Focus

A strategic approach focusing on specific markets and product lines to meet customer needs effectively.

Perceptual Maps

A visual tool used in marketing to display the perceptions of customers or potential customers regarding products, brands, or companies on various dimensions.

Cannibalization Effects

The reduction in sales volume, revenue, or market share of one product as a result of the introduction of a new product by the same company.

Strategic Marketing Process

A systematic approach to planning, executing, and managing marketing strategies to achieve business objectives.