According to the Authors of Your Text,when the Bush Administration

question 131

Multiple Choice

According to the authors of your text,when the Bush administration received evidence that there were no weapons of mass destruction in Iraq-but after they had already invested troops and money in the war-the administration quickly explained that now the war was focused on ousting Saddam Hussein and liberating the Iraqi people.In essence,the administration may be ____ as a means of reducing dissonance.

• A)adding new cognitions
• B)changing their attitudes
• C)changing their behavior
• D)using self-persuasion

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Definitions:

Jury Tests

A research method where a group of people are asked to evaluate, judge, or test a product, service, or idea, similarly to the concept of jury in a trial.

Tracking Tests

Evaluations used to continuously monitor a product's performance or the effectiveness of a marketing campaign over time.

Repeat Purchases

This refers to the phenomenon when customers buy the same product or service from a business multiple times, indicating customer loyalty and satisfaction.

Coupons

Vouchers or codes offering a discount on goods or services, used as a marketing tool to attract customers and encourage sales.