Why Is the Induction of Cognitive Dissonance Not More Widely

question 228

Multiple Choice

Why is the induction of cognitive dissonance not more widely used as an attitude change technique by the advertising community?

• A)Advertising researchers are not familiar with the theory.
• B)Cognitive dissonance is not effective in changing people's attitudes and subsequent behavior.
• C)Cognitive dissonance techniques are difficult to implement on a mass scale.
• D)Cognitive dissonance has fallen out of favor with the advent of the computer as a model for human behavior.

---

Definitions:

Work Team Structure

The organization and arrangement of teams within a workplace, designed to enhance collaboration, efficiency, and task completion.

Bruce Tuckman

A psychologist known for his theory of group development stages: forming, storming, norming, performing, and adjourning.

Group Development

The process through which a group evolves over time, including stages of forming, storming, norming, performing, and adjourning.

Loss Of Individuality

A social process in which individual group members lose self-awareness and its accompanying sense of accountability, inhibition, and responsibility for individual behavior.