Although Cognitive Dissonance Is a Very Powerful Way to Change

question 81

Multiple Choice

Although cognitive dissonance is a very powerful way to change someone's attitude, it is not implemented on mass scales.Why not?

• A) Most people are resistant to persuasion attempts.
• B) Very few people ever experience cognitive dissonance.
• C) People would become psychologically reactive to the persuasion attempt and do the opposite.
• D) It would be difficult to create a situation of low external justification on a mass scale.

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Definitions:

Inverse Demand Function

A mathematical representation that describes the relationship between the price of a good and the quantity that consumers are willing and able to purchase, expressed as price as a function of quantity demanded.

Marginal Cost

The expenditure involved in the production of an extra unit of a good or service.

Elasticity of Demand

An indicator of the degree to which demand for a product changes in response to a variation in its price, shown as a percentage.

Markup

The amount added to the cost price of goods to cover overhead and profit; a percentage over the cost.