The Yale Attitude Change Approach Focused on a Number of Factors

question 48

Multiple Choice

The Yale Attitude Change approach focused on a number of factors that influence the success of a persuasive message.Which of the following best exemplifies source variables as one of those factors?

• A) high- versus low-quality argument
• B) one-sided versus two-sided messages
• C) long versus short appeals
• D) expert versus novice speakers

Recognize the importance of cognitive consistency in attitude formation.

Explain the role of emotional responses in advertising effectiveness.

Analyze the impact of marketing communications on consumer attitudes and behaviors.

Understand the application of the ABC model of attitudes in explaining consumer actions.

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Definitions:

Decision-making Experiment

An experimental setup designed to understand how individuals make choices under various conditions.

Experimental Method

A scientific procedure undertaken to discover information or to test a hypothesis by varying conditions and observing the outcomes.

Ethical Reasons

Considerations based on moral principles that influence decisions and actions, often involving the distinction between right and wrong.

Practical Reasons

Reasons or considerations based on actual practice or use; focusing on real-life applications and consequences.