According to the Elaboration Likelihood Model of Persuasion, You Are

question 29

Multiple Choice

According to the elaboration likelihood model of persuasion, you are more likely to be influenced by the central route when you are __________.

• A) preoccupied with other matters
• B) willing and able to give your full attention to the message
• C) not invested in the topic at hand
• D) impressed with the speaker's credentials and manner

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Definitions:

Sales

The total amount of a company's revenue generated from goods or services provided to customers.

Unearned Rent Revenue

Income received by a landlord for rent that has yet to be earned, typically relating to payment received in advance for future rental periods.

Service

A non-tangible good provided to consumers or businesses, such as consulting, banking, or cleaning, which can't be stored or physically possessed.

Fee

A charge for services provided or the right to participate in an activity or access certain benefits.