Which of the Following Ad Slogans for an Automobile Would

question 84

Multiple Choice

Which of the following ad slogans for an automobile would be more effective in Tokyo than in Chicago?

• A) "Drive to a Different Tune"
• B) "Comfort for Your Family"
• C) "A Sign That You've Made It"
• D) "They'll Eat Your Dust"

---

Definitions:

Physical Arousal

A physiological response of the body to sexual attraction or excitement, involving increased blood flow, heart rate, and erection or lubrication.

Labeling

The process of identifying and naming specific conditions or behaviors, which can influence perception and treatment of individuals.

Cognitive Arousal Theory

A theory suggesting that emotions are determined by a combination of cognitive interpretation of environmental cues and the level of physiological arousal.

Physiological Changes

Modifications in the body's functions or structures occurring due to various factors such as aging, environmental changes, or health conditions.