Imagine That You Are Trying to Persuade an Audience to Buy

question 56

Multiple Choice

Imagine that you are trying to persuade an audience to buy your brand of toothbrush.You know that the audience's attitudes about toothbrushes are cognitively based.You should construct an argument that emphasizes

• A)the good feelings that result from using your toothbrush.
• B)the important health features of your toothbrush.
• C)the value of clean teeth and gums.
• D)the merits of competitors' toothbrushes.

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Definitions:

Core Values

Fundamental beliefs or guiding principles that dictate behavior and action within an organization.

Human Resource Practices

comprise the policies, procedures, and activities involved in managing the workforce of an organization, including hiring, training, development, and compensation.

Workplace Spirituality

An organizational culture that creates meaning and shared community among organizational members.

Occupational Subcultures

Distinctive cultures that emerge within certain occupational groups, characterized by unique values, norms, and behaviors shared among its members.