Describe When People Are More Likely to Use the Central

question 102

Essay

Describe when people are more likely to use the central route to persuasion, and when they are more likely to use the peripheral route. When people are using the central route, what will make an appeal more persuasive? When they are using the peripheral route, what will make an appeal more persuasive?

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Definitions:

Technological Change

The overall process of invention, innovation, and diffusion of technology or processes that often leads to significant improvements in productivity or efficiency.

Wage Gap

The wage gap is the difference in earnings between two groups of workers, often based on gender, ethnicity, or age.

High-Skill

Referring to jobs or workers that require advanced training, education, or experience.

Low-Skill

Pertaining to jobs or tasks requiring minimal specialized training or education, often associated with lower wages.