A Recent Meta-Analysis of the Effectiveness of Antisubstance-Abuse Ads Found

question 128

Multiple Choice

A recent meta-analysis of the effectiveness of antisubstance-abuse ads found that the most effective medium for displaying these ads was

• A) print (newspapers and magazines).
• B) broadcast (radio and television).
• C) electronic (Internet and wireless).
• D) None of the media were effective in changing attitudes.

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Definitions:

Credit Balance

A situation where the total credits in an account exceed the total debits; often indicates amounts owed by a business.

Debit Balance

A financial statement condition where debits exceed the amount of credits in an account.

Unsecured Loan

A loan that doesn't require any collateral and is based primarily on the borrower's creditworthiness and ability to repay.

Beginning Inventory

The price of merchandise available for purchase at the commencement of a fiscal period.