Imagine You Want to Change Someone's Attitude on What Car

question 159

Essay

Imagine you want to change someone's attitude on what car to purchase. Describe how you would form your arguments if you wanted to use central routes of persuasion. Then describe how you could form your arguments using peripheral routes of persuasion. Which type of persuasion would lead to long-lasting attitude change?

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Definitions:

Human Intelligence

Human intelligence is the cognitive capability to learn, understand, apply knowledge, solve problems, and adapt to new situations.

Brain Size

The physical measurement of the brain's volume or weight, often studied in relation to body size, intelligence, and evolutionary adaptations.

Eminent Men

refers to individuals who have gained significant recognition and high standing in their particular fields or societies.

Inherited

Describes traits or characteristics that are passed down from one generation to the next through genes.